On May 18, 1968, Hot Wheels was released to the market. In 1967, Mattel released another toy astronaut, Major Matt Mason. Barbie traveled to the moon four years before Neil Armstrong. In 1965, the company built on its success with the Chatty Cathy doll to introduce the See 'n Say talking toy, spawning a line of products. The Barbie Dreamhouse made with cardboard and paper made its debut in 1962, when also the Astronaut Barbie, the first of many space-themed iterations of the doll, was introduced. Mattel also acquired a number of like-minded companies during the 1960s (see table to your right on a desktop and below for mobile computers). The company went public in 1960 and became listed on the New York Stock Exchange 3 years later. In 1960, Mattel introduced Chatty Cathy, a talking doll that was voiced by June Foray and revolutionized the toy industry, leading to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The Barbie doll debuted on March 9, 1959, going on to become the company's best-selling toy in history. Mattel would ultimately acquire Fisher-Price on August 20, 1993. The Fisher-Price Corn Popper, and the Xylophone was released in 1957.
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Mattel started television advertisement when it became the first sponsor of the Mickey Mouse Club TV series. In 1950, the Magic 8-Ball, currently owned by Mattel themselves, was invented by Albert C. The company was incorporated in Hawthorne, California in 1948.
In 1947, the company had its first successful toy, a ukulele called "Uke-A-Doodle".
Matson sold his share and stake to the Handlers due to poor health the following year, with Handler's wife, Ruth taking over his stake. The company began selling picture frames and later dollhouse furniture out of the scraps from those frames. The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders, according to Elliot, couldn't fit Ruth's name into that of their company. History Origins and early years Former logo used from 1969 to 2019īusinessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 20 by The NPD Group, a global information research company. It is the world's second largest toy maker in terms of revenue, after The Lego Group. Having presence in 35 countries and territories and its products sold in more than 150 countries, Mattel operates through three business segments: North America, International and American Girl.
( / m ə ˈ t ɛ l/ mə- TEL) is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Elliot and Ruth Handler in January 1945 and currently headquartered in El Segundo, California.
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